We offer all the practical things to support our employees such as flexible working days and hours and working from home. Importantly, people have to feel that by working flexibly, they are not being discounted as a ‘part-timer’.
Creating this culture has to come from the top. It also needs to be demonstrated through actions. Creating a culture that supports anyone who wants to work flexibly has been made a strategic priority of the business. We’ve also signed up to the Scottish Government’s commitment to achieve a 50/50 gender split on company boards by 2020.
None of this is easy. Managing teams of people with different working days, working hours and across numerous locations does require more effort and some creative thinking. However, we believe that creating a culture that acknowledges diverse individuals’ needs helps us to create a more diverse and therefore a smarter and more successful business.
Helen Campbell
Head of Global Brand and Marketing Communications, VisitScotland
Chair of Marketing Society Scotland
Head of Global Brand and Marketing Communications, VisitScotland
Chair of Marketing Society Scotland
Female survey respondent
Mind the Gap Scotland research
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Case Studies
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